The carbon filter is used to reduce chlorine, chloramines, and other bad tastes/odors. Chlorine is great for transporting water into your home and preventing contamination on its way there. However, once the water arrives at your home, it no longer serves a purpose. 
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Novo filters use Activated Coconut Carbon for their filters, as it is the best source of carbon for water filtration. A carbon filter's porous surface allows for a larger surface area to filter out contaminants. Coconut shell-activated carbon has micro-pores. Because these pores are smaller than other sources of carbon, they are more effective in trapping contaminants, which are smaller molecules (1). This improves the taste and protects your health.